What We Do
We are a social enterprise on a mission to
inspire better consumer behaviour
and support other social enterprises.
Change and improve lifestyles
Mission: Inspire people to shop from better businesses
Curate articles, top 5 tips and share inspirational stories to educate consumers to be more mindful of where they buy from and how they live. We want to encourage incremental changes one person at a time to enable and promote a community of healthy, mindful, eco and socially compassionate consumers. This is the pinehappy lifestyle. #areyoupinehappy?
If you have ideas you'd like to share or articles you'd like to contribute, please fill in your details here so we can get in touch with you!
Products
Mission: Produce eco-friendly and socially conscious products
Produce and promote products that are environmentally friendly and/or socially conscious. Pinehappy products promote sustainability, waste reduction and socially conscious values.
Click here for information about our socially conscious Christmas crackers.
Corporate Social Responsibility (CSR)
Mission: Support other social enterprises
Causes we support include empowering the physically and/or mentally disabled, disadvantage/at-risk minorities (including women, children, youth), waste reduction, the environment and mental and/or physical health.
If you represent a social enterprise and would like to explore working together, please drop us a line here.
Who We Are
Community connectors
Cheryl Lee
CEO, Founder
A city girl with a love for adventure, travel and the outdoors, Cheryl is passionate about supporting and empowering those who for one reason or another, have less opportunity than herself.
Born and raised in Hong Kong, educated in Los Angeles and now residing in Singapore, Cheryl hopes to inspire others to live conscious lifestyles as she continues to explore and grow her own.
Products
Our loving creations
Festive crackers
Our eco-friendly, socially conscious crackers are:
- made from eco-friendly FSC paper;
- filled with gifts from other locally sourced social enterprises (depending on your location);
- include an inspirational postcard (on FSC paper);
- assembled with love by staff with mental and/or physical disabilities
Why buy from us?- support the employment of staff who may otherwise have difficulty finding employment;
- give back to your local community;
- reduce waste by providing meaningful gifts;
- celebrate your special occasion whilst making a meaningful contribution;
- supporting local social enterprises from various causes
Customised orders
We can customise:- the cracker design ideal for corporate gifts or personalised wedding/Chinese New Year or Diwali favours
- favours/fillings looking to support certain social causes. We can customise the fillings based on who or what you wish to support.
Contact us
Follow us for updates, or email us for more information
